World of Women (WOW) screened the Bollywood film 'Pad Man' on Tuesday at PVR Vega City, Bannerghatta Road, to raise funds and spread the message of menstrual health.
Guests, donors and well-wishers were present at the screening of the film.
The WOW team are looking at getting donations from individuals and corporates. They will use these funds to educate girls and distribute menstrual kits amongst various beneficiaries, identified by them and by the donor.
The kits will include one year's supply of quality sanitary napkins, soaps and panties which will get one started on the path of hygiene.
The recipients will be factory workers in urban areas, school girls in rural areas, government school girls, orphanages and domestic help. The cost of one kit is Rs 500.
Actor Lakshmi Gopalaswamy, who was present at the fundraiser, said, "Firstly, as an actor, I'm proud that Akshay Kumar has gone beyond being a regular mainstream hero who does masala films and redefined what an alpha male is today. He has broken all stereotypes and raised the bar for actors."
"Secondly, WOW is also working towards menstrual hygiene and it's a topic that needs a lot of work to be done. I'm glad that I am a part of that," she adds.
A guest at the event Saritha Kaveriappa said, "This is great because hygiene is something that everyone should be aware of. I'm happy that WOW is reaching out to everyone."
The six-women team at WOW is on a mission to educate young girls that the colour red stands for enjoyment of life. They feel that it's important that women feel good about being themselves and their womanhood. They want to erase the taboo behind menstruation and teach young girls to be proud and celebrate their womanhood.