Thursday 23 March 2017 News Updated at 04:03 PM IST
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A unique twist to designs - Deccan Herald
A unique twist to designs
Nina C George March 20, 2017, DHNS
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Sea-inspired details can be found everywhere, from the sail stitching on the back of polo shirt collars to the breezy linen button-downs.  Sumit says importance is given to detailing, especially in polo shirts in solid primary colours, and in the bright hues.
Nautica has something for every occasion. Sumit Dhingra, COO, Nautica, Gant and Aeropostale (India)- Arvind Lifestyle Brands, says, "The most important thing that our designers keep in mind is the fit, the style and the brand’s identity, which needs to be reflected through the garments.”

He says that the latest collection includes colours from bright reds, popping blues and greens to more subtle ones like beige and white. Sumit says, "The men’s collection reflects maritime style. Sea-inspired details can be found everywhere, from the sail stitching on the back of polo shirt collars to the breezy linen button-downs.” Sumit says importance is given to detailing, especially in polo shirts in solid primary colours, and in the bright hues.

He also says that effort is made to give a unique twist to the design of each garment. "From lightweight knits to pique cotton and water-resistant nylon, this play of textures and layering lends a richness to the collection. The garments are designed in such a way that it can be worn to any occasion,” adds Sumit.

He says the brand has a wide range of clothes for men and women above 28 years. "For men, it ranges from polo tees to shirts, chinos, shorts, trousers and jackets. In the women’s section, the tailored dresses, slim fit trousers and tops are the fast-moving pieces,” he adds. The collection also has side-tie wrap dresses, crisp silk blouses and classic shift dresses. The brand even has caps, bags, belts and wallets along with a unique collection of watches. "The idea is to offer everything under one roof. People will find their clothes and matching accessories here,” he adds.


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